Formula Honda
Formula Honda is a Honda dealership we make short-form video for, created for Instagram, Facebook and TikTok. The work covers walkarounds, trend videos, service content, beauty reels and a community feature.
- Client
- Formula Honda
- Category
- Automotive dealership
- Platforms
- Instagram, Facebook, TikTok
- Services
- Social Media, Content Creation
Performance highlights
Cumulative views on posts where our involvement is confirmed, read from Metricool on November 6, 2026. Views, not unique viewers or reach, and not an average of all our work. A video posted on two platforms is counted on each.
264 posts on Instagram, TikTok and Facebook: Instagram 247K+, TikTok 250K+, Facebook 87K+.
The Melvyn walkaround reel, posted March 2026.
About the client
Formula Honda is a Honda dealership with its own Instagram account. We create its short-form video for Instagram, Facebook and TikTok.
What the project involved
Scripting, shooting and editing walkarounds, trend and service videos, beauty reels and a community feature.
Creative objective
[Add the goal for this account in one sentence.]
Services and deliverables
- 01
Walkarounds
Presenter-led tours, from a landscape hybrid walkaround to a look back at the Prelude’s history.
- 02
Trend and service content
Videos that use formats people already watch while staying useful, like the winter tire walkthrough.
- 03
Skits
Short scripted bits written around the dealership’s own team.
- 04
Beauty reels
Close, low-angle detail shots of vehicles on the lot and in the showroom.
- 05
Scripting and planning
A script for each vehicle feature, built around a hook, the details that matter and a clear call to action.
- 06
Editing and post-production
Cutting, sound and finishing, sized for vertical and landscape.
Walkarounds
A member of the dealership’s team walks the viewer through a vehicle. We write the walkthrough, shoot it and cut it so the details land without a spec sheet.
Content Creation
Beauty reels: low angles, close details and clean light on the vehicles customers are looking for.
Behind the Scenes
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Social Media
Trend formats, skits, service reminders and community moments.
We create this content for Instagram, Facebook and TikTok: short-form videos, campaign and creative concepts, promotional content, and both entertaining, relatable videos and informative ones about vehicles, services and the dealership experience.